LBHA Celebrates Denim Day

Long Beach Hospitality Alliance Joins Denim Day to Support Sexual Assault Awareness Month

Alliance members will wear denim April 24 in support of year-round efforts to protect employees, guests and Long Beach from threats of sexual violence 

LONG BEACH, CA – (April 1, 2019) – The Long Beach Hospitality Alliance (LBHA) announced today its participation in Denim Day, encouraging employees, guests and the Long Beach community to wear jeans April 24 to support survivors, and educate themselves and others about all forms of sexual violence.

Denim Day is held annually during the month of April which is Sexual Assault Awareness Month. The campaign started after an Italian Supreme Court overturned a rape conviction because the justices ruled the victim must have consented as she was wearing tight denim jeans.

“Wearing jeans on Denim Day is a poignant symbol against destructive attitudes about sexual harassment, abuse, assault and rape and a way to support those who have been affected directly by these terrible acts,” said LBHA Chair Pam Ryan. “We are proud to participate in this important movement as sexual violence awareness and prevention is an issue we prioritize all year round.”

LBHA adheres to best practices for workplace safety by working with the Long Beach Police Department’s Women’s Advisory Group, and the Downtown Long Beach Alliance. LBHA’s annual fundraising efforts will benefit the Women’s Shelter of Long Beach whose mission is to help families overcome the trauma caused by domestic abuse.

Long Beach hotels provide employees with up-to-date, state-of-the-art safety trainings that teach and empower them to identify potentially threatening situations and take appropriate actions, including personal self-defense classes, domestic violence training, sexual harassment training, and human trafficking identification and report training.

Member hotels deploy the best industry tools and technology to support all hotel managers and employees to ensure a safe environment for their employees, guests and the Long Beach community, including deployment of “personal notification devices” for all work-alone employees to use in emergency situations.

Denim Day has become a symbol of protest and a way to support survivors or sexual violence. In this sexual violence prevention and education campaign, community members, elected officials, businesses and students are asked to wear jeans to make a social statement. On April 24, 2019, millions of people across the world will wear jeans with a purpose, to support the cause. To learn more about Denim Day, go to